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Social Influence and Persuasion
(PSY3063/5063)

Syllabus

Handouts (for class)

bulletClick on the relevant outline(s) below to download and then print out. 
bullet Each topic will be activated (hyperlinked) immediately after each weekly quiz.

 

Topic
Intro to Social Influence and Persuasion
Mindlessness/Peripheral Route Processing
Reciprocity
Commitment/Consistency
Social Proof
Liking
Authority
Scarcity
Subliminal Persuasion
Cults
Tipping Point

 

Social Influence Websites

 

 

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